The street that spawned Britpop, Parkway in Camden is part of the rich cultural legacy of Camden and its famous market. We created stand out material for 10 Parkway on behalf of our client L+R that reflected the colourful and artistic influence of this neighbourhood. Original canvases were created by graffiti artists for the reception area providing artwork for the website and brochure that led to a successful launch and full letting of the offices.
The creative heart of the Northern Quarter and home to independent businesses and artists, the Tib Street building offers fresh, new retail space to the area. The brand needed to convey the warm sense of community. Monochrome and based on a grid, the website features photography of friendly faces looking directly into the camera creating a sense of connection and open conversation.
A project where fashion met fabulously with property. Popshop is the platform that allows small businesses to instantly book flexible retail space around the world. Working with Grosvenor, they needed to wow clients with the opportunity to pop up in Mayfair and Belgravia. Our marketing pack conveyed the creative hum that infuses the village-y cobbled mews of this covetable corner of town for retailers.
We were asked by Knight Frank to refresh the branding for the iconic 88 Wood Street. Signage throughout the building needed a consistent look and feel that brought cohesion to all brand touchpoints. Clarity and simplicity were key to aligning everything from tenant boards to loo signs. Updated branding for the signage was then extended to stationery, the website and uniforms.
The L&W team challenged us to critique their existing marketing and getting more quality leads through the door of their marketing suite. We acted as creative consultants, redesigning the website with more strategic messaging and positioning of products. We advised on organic social media strategy and brought in a specialist paid social media consultancy.
We delivered a seamless, integrated project which set One Dorset Street apart from other buildings in the Southampton business district. The first office building in the county with Fitwel certification, the tablet we designed for the reception area was so successful that we’re rolling it out across the client’s wider portfolio.
An origami eagle in flight, inspired by the vibrancy of Hoxton’s modern artisanal scene, brought this boutique development to life. The blocks of half tone pattern were inspired by the area’s art and print scene, and the colour palette took cues from local street art and nearby parks. An editoral approach to layouts and tone of voice completed this lifestyle-driven identity.
A new restaurant concept from the Burger & Lobster team that needed to make an impact. Our underwater photography shoot delivered images of mesmerising mermaid-lobster chimeras. The animations were projected onto the walls, moving slowly to create an other-worldly atmosphere and invite you to do a double-take.
Aimed directly at fashion brand founders, this campaign brought together four spaces with different characters under a collective identity. Elizabeth Street is an established fashion community that we wanted to bring home to potential new occupiers. We took cues from fashion magazines with editorial layouts, headlines and photography to ‘Banish The Boring’.
Burlington Arcade needed collateral that spoke directly to decision-makers at high-end brands, rather than the usual agent-speak. We celebrated the arcade as the destination for the new world of luxury shopping. This led to a successful redesign of the customer-facing website to reflect the new and improved Burlington Arcade experience.