IV Real Estate and Colliers commissioned us to develop a marketing campaign to raise this workspace building’s profile. Tucked away off Clerkenwell Green, the recent refurbishment celebrates the old building’s original features offering companies flexible open-plan workspace as well as plug and play solutions. Our approach highlighted the building’s tranquil surroundings and superb location at the heart of Farringdon and Clerkenwell’s creative scene.
Brief
The objective for IV Real Estate was to break free from the 'typical property brochure' and reflect the secret oasis of the building’s location at Clerkenwell Green.
Research
The creative treatment in the brochure, website and mailing campaign was driven by the building design and location, including the communal roof terrace.
Creative Process
The freshness of using green colours reflected the building and had the desired effect of generating enquiries resulting in a fully let office within 6 months.
Results
“Graphicks has delivered a highly effective campaign for 14 Clerkenwell Close that’s already triggered a great market response”.
Alex Jordan, IV Real Estate
Fully let
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