Brief

Arlington, the property investor and developer, wanted to create a high-quality flexible office space concept at its flagship business park in Uxbridge to meet the requirement of their tenants. We were commissioned to develop a naming, brand identity, website and a suite of marketing collateral.

Research

The design-led private offices and collaborative co-working space are surrounded by 50 acres of parkland including sports facilities and riverside green space.The design-led private offices and collaborative co-working space are surrounded by 50 acres of parkland including sports facilities and riverside green space. We took this context and the flexible design as our inspiration for this project.

Creative Design

We combined grey and orange with a dynamic font and logo to reflect the flexibility of the offering. The task required working on all touchpoints not only to reflect the market for a different way of working, but also to express a consistent visual language with the broader Arlington brand. Clients can book meeting and event spaces through a dedicated app and use The Clubhouse restaurant.

Results

Another happy customer, with the space fully occupied within 2 weeks